 Learning Objectives |
 MicroWorld's management learning program provides a high impact training of the essential elements of managing a business for building a successful and focused organization.
Participants will effectively:
- learn to develop competitive business strategies.
- experience how strategies become operational and affect a business financially.
- establish the link between financial results and the simultaneous need to deliver customer value.
- improve decision making skills by understanding how decisions affect the performance of an organization.
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Typically recurring problems are addressed at MicroWorld:
- Strategies are not thought out through the end, are inconsistent and financial implications are not sufficiently analyzed.
- Though the strategic analysis includes competition, reactions of competitors on the company's strategic moves are hardly considered.
- Interesting strategic concepts are approved but the necessary prerequisites (management and personnel competencies, investments, time lags) are often neglected.
- Strategic concepts are insufficiently translated into operative actions.
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These problems in the development and implementation of strategies are vividly experienced in MicroWorld and become transparent through the interactive training approach.
"Such a "virtual world" is particularly important in team learning. Imagine a symphony orchestra that doesn't rehearse or a basketball team that doesn't practice. High levels of proficiency are impossible in teams without well-developed virtual worlds." (MIT). |
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 High Impact Training |
MicroWorld business simulations have capabilities that are far greater than those of any other training methods due to the extremely high involvement of participants in a realistic virtual business world. Participants effectively learn to think and act as entrepreneurs.
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With a high degree of involvement, current or potential managers will considerably improve their business acumen and experience a high rate of transfer of training to their job thanks to real life proximity. Managers internalize the important concepts of marketing and business management and consequently retain much more information than with the use of traditional learning methods.
The MicroWorld simulation storyline is based on real-world business dynamics, and the outcomes of decisions are based on analysis and research of real market dynamics and companies. Participants effectively learn to apply the newly acquired knowledge in a simulated business world.
As participants are confronted with business decisions and situations that are commonly encountered in real life, the important business principles become a part of their natural thinking. Hands-on experience provides a better and faster training because the gained experience anchors in managers' minds and emotions, dry financial data come to life, and experiential learning moves managers out of their comfort zone stimulating fresh ideas.
In addition, the simulation is supported by learning material with examples from different industries. It is a deeply strategic and tactical exercise just as in real life, where participants will clearly improve their financial and business acumen.
MicroWorld's simulation program was designed and tested by business managers and consultants with strong backgrounds in running different types of industries. |
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