The web based training is carried out either from home or from work at the most convenient time. Participants will generally opt for this module to incur less costs (no-travel expenses), to work according to their own schedules and to be less time away from work.
The online training program includes communication and training packages that will guide participants through the learning process. The MicroWorld online service supports all participants by answering any questions. Moreover, it actively provides individual coaching by instructing participants and offering suggestions.
Simulation decisions are submitted via the web on a daily or weekly basis. Participants should calculate that they will need at least two hours for each decision round (reading tutorials, analysis of previous results, decisions for next round).
The MicroWorld management training offers an efficient way to expose current or potential managers to all the functional disciplines of a company. Within a short amount of time, they will discover the connections between marketing, finance, manufacturing and team management. They will realize how their actions affect the performance of other companies and that of their own organization.
The experiential training approach enables managers to see and feel the financial implications of their business decisions. This is accomplished by linking each decision to the firm's cash flow and financial performance. Learning occurs because the cause and effect relationships are vividly experienced.
Good financial performance is not sufficient and success lies in attracting new customers and retaining old customers. Participants must satisfy customer needs in an environment where competition is continuously trying to do a better job. Anticipation of trends and delivery of customer value becomes a dynamic target. Participants will develop their entrepreneurial and strategic management skills through an exciting and challenging learning experience.
Week 0
Introductory information for all participants, including program details, deadlines for decisions and pre-course tutorials.
Week 1
1st decision round
Analysis of current situation
Teams to get organized
Teams to analyze markets/company
Submission of a budget for year 1
Presentation of strategy
Week 2
2nd decision round
Product positioning
Teams to define a company strategy
Submission of strategy and budget
Week 3
3rd decision round
Strategic market segmentation
Teams to review strategy
Teams to present a segment map
Submission of budget for year 3
Presentation of strategy and tactics
Week 4 - 8
4th - 8th decision round
Allocation of resources
Portfolio management
Marketing mix
Market analysis
Competitive strategies
Submission of budgets
Other assignments
The inclusion of engaging theory sessions in combination with dynamic decision cycles ensures that participants can immediately apply their newly acquired knowledge thus assuring a lasting knowledge impact.
The MicroWorld management training offers an efficient way to expose current or potential managers to all the functional disciplines of a company. Within a short amount of time, they will discover the connections between marketing, finance, manufacturing and team management. They will realize how their actions affect the performance of other companies and that of their own organization. 